Jhana Senxian is the Founder and CEO of the Sustainability Guild, a direct action network of urban residents who re-imagine and redevelop their communities. Jhana is a social anthropologist and entrepreneur who hails from Boston’s Grove Hall community. She’s actively changing the systems which lead to social problems in the urban core.
She spent a year at the VDC developing her Vision-in-Action concept which has resulted in a partnership with Third Sector New England, a non-profit sector capacity builder with a pattern of putting its resources and experience behind shifting power and supporting social justice work. The co-development team joined forces to acquire and transform the warehouse building at 260 Washington Street into a 70,000 sf showcase of social enterprise. In addition to the building development, the plan includes the transition of a +42,000 sf urban wild into the Washington Street Food Forest. The green oasis and vibrant destination reflective of community needs and desires, is sure to shift the conversations around local economies, resilience and innovation.
Located just a five minute walk from the new Four Corners/Geneva MBTA station along the Fairmount/Indigo Corridor, the hope is that the building will serve not only as a catalyst for the revitalization of the Washington Street Corridor but also as a scalable and replicable model for community leadership, asset creation and investment that shifts paradigms of power, access and cross-sector partnership.
We asked Jhana…
- Q: When will the space open?
Weaving together the ideas, capital and the community to make this a reality is no small feat — but the enthusiastic response has been phenomenal. Our goal is to have over 85% of the businesses owned and led by people of color from our inner city neighborhoods. We want the project itself — at all levels — to model that vision of community voice and leadership.
This will mean a different kind of alliance creation and take serious investment in capacity building and making certain that we have absolutely aligned missions amongst the partners. Our partnership with TSNE models this with their investment in a pretty radical vision of shifting power by putting their resources and rallying their network and peers behind this kind of direct action and investment in this project and in the Guild itself. We have a very aggressive desired timeline to open in late 2017 and we know that this is super optimistic – but that’s what this project is all about.
Q: What kind of businesses do you envision?
First and foremost, this venue will showcase businesses that cumulatively make up a dynamic food hub. From a worker and community owned food coop, cultural farm-to-table restaurants, and healthy cafes – to a rooftop farm, aggregation and distribution service, and robust programming connected to the 1 acre food forest, we will get to incubate the very best ideas around healthy, delicious eating along the whole food supply chain.
Next, the building itself will not only be an example of green building/clean energy tech demonstration — but also a site for green infrastructure learning, training and business development. We are currently working on some very exciting pilots to deliver the very best quality food in truly accessible and responsive ways – while creating community-led businesses along the way.
Additionally, we will have over 10,000 sf of space dedicated to wellness, healing and cultural businesses. The space will host a 300-500 seat performance venue as well as be an exhibition space for art. Our community partners are bringing extremely interesting business concepts to the table that address diverse aspects of health, creative expression and social connection.
There will also be over 14,000 sf of office and co-working space — and we are working on getting some long needed retail banking services into the building, as well. In all, there will be over 17,000 sf of event and educational space so that every element of the building has the opportunity to expose folks to new knowledge, culture and skill sharing.
Q: Why is your vision of innovation best for the neighborhood?
Because it is not my vision alone. Everything we do at the Guild is the result of collective community voice, talent, interest and action. This brick and mortar project is an extension of the very same process and experience that we enact across all of our work. We start with the absolute belief in the beauty, strength and talent within our community. We choose to be powered by that beauty, strength and talent and that leads the vision and action of our cross-sector partnerships. Therefore, who designs, who builds — who feels ownership of a project and experience such as this, matters as much aswhat we are trying to build.
This is what we mean by holistic and culturally integrated Vision-in-Action — and this is key. We know from our experience on the ground and from market studies that our neighbors would love to spend their time and money on socio-culturally positive amenities and experiences in their community that have the ability to elevate not only quality of life but also social consciousness and connection.
Q: Did your experience at the VDC influence your vision?
My experience at the VDC was extremely positive because I was introduced to an ecosystem of supportive peers and mentors who genuinely understood why the status quo conversations about innovation across our city and region left me deeply unsatisfied and passionate to explore other approaches. Folks at the VDC recognized that the Vision-in-Action work was my passion and as a result, I found the courage — and enthusiastic support — to drastically shift direction, follow my instincts and leverage my experience to create my own path and approach for positive impact.
Too often city driven innovation focuses on pleasing a narrow demographic of technology workers. Enlivening a city’s brand this way is tempting, but energizing its entire population by focusing on neighborhood stabilization, investing in community leadership and investing in social enterprise and local asset creation, is even better. Keep an eye on 260 Washington Street because that’s the vision. And knowing Jhana, it will be transformative for current residents, the neighborhood and a model for our city — and others.