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Old Town Hall & Artists’ Row Assessment

City of Salem Capital Needs Assessment


Salem MA

Project type

Preservation & Renovation


City of Salem

Completion Date


Project Overview

DREAM Collaborative worked with the City of Salem to create a vision for Old Town Hall and the Artists Row business and tourist area, and outline the steps and priorities to get there.

The asseessment included a baseline of existing conditions of the historic Town Hall building and six seasonal non-weatherized buildings used as artist retail and restaurant space known as Artists Row. DREAM engaged a consultant to conduct a market viability study and create a business plan and to coordinate DREAM’s findings with the highest and best use of the buildings. The resulting report provided with a prioritized list of capital improvements, deferred maintenance, and repairs needed alon with cost estimates for each. DREAM also completed initial studies for the first potential renovation projects the City could pursue.

Key Features

  • Supported the creation of a business plan for the proposed use of the space
  • Recommendation report with priorities and associated cost estimates
  • Priority studies for small repairs/renovations